Commercialism Corner: Your one-stop shop for quick summaries and links to all the latest news about the commercialization of childhood.
FCC asked to block Skechers' new cartoon series - The AP covers CCFC's petition urging the FCC to rule that a new Skechers-produced children’s show is not in the public interest. CCFC’s petition finds that the show Zevo-3, scheduled to debut on Nicktoons on October 11, is a program-length advertisement and violates ad limits set by Congress in the Children’s Television Act. AP story: http://www.washingtonpost.com/wp-dyn/content/article/2010/09/14/AR2010091404586.html. Press release and petition: http://www.commercialfreechildhood.org/pressreleases/skecherszevo3.html
San Diego school board rejects campus advertising - After hearing from CCFC members, San Diego Board of Education puts students first and shoots down a proposal for in-school ads. CCFC members who received our action alert went to the school committee meeting and emailed board members, speaking up to make San Diego remain commercial-free. http://www.voiceofsandiego.org/education/schooled/article_1137b0b0-c082-11df-969a-001cc4c03286.html
Outgunned FDA tries to get tough with drug ads - As the FDA struggles to monitor a flood of pharmaceutical advertising, CCFC's Susan Linn highlights the deceptive tactics companies use sell children on drugs in this special report. http://www.reuters.com/article/idUSTRE6821PN20100903
Less Play Today Means Fewer Leaders For Tomorrow – Gooddard Systems, a childcare franchise, sponsors Play for Tomorrow's Ultimate Block Party: The Arts and Sciences of Play, a national event celebrating the importance of children’s creative play on learning with a major play event in New York City and mini play-focused block parties across the country. http://www.prnewswire.com/news-releases/less-play-today-means-fewer-leaders-for-tomorrow-102859269.html
UMass professors tap media literacy to fight childhood obesity – Professors at UMass find the marketing of junk food to young people is a leading cause of childhood obesity and launch intervention to help curb effects. http://www.amherstbulletin.com/story/id/181399/
Kmart’s Teen Site Is, Like, Totally Bogus – Kmart’s new teen social networking site, Stylesip, is a thinly and badly veiled marketing ploy. The author writes that parents who realize “what Kmart is up to with Stylesip may be turned off.” http://www.bnet.com/blog/retail-business/kmart-8217s-teen-site-is-like-totally-bogus/10869
As Chinese Youth Head Online, Marketers Follow With Content – Multinational marketers flock to produce branded online entertainment in order to target young people in the world’s most populated country. Branded dramas funded by Unilever, Burger King, General Motors Corp., Kraft Foods, and Anheuser-Busch proliferating all over China. http://adage.com/globalnews/article?article_id=145843
Smith & Tinker, Marvel team up for social and mobile games – Marvel is “chasing consumers on the new platforms audiences are gravitating to for their digital entertainment” with the creation of new apps featuring popular children’s characters Iron Man, the X-Men, Hulk and others. http://venturebeat.com/2010/09/13/smith-tinker-teams-up-with-marvel-on-online-collectible-fighting-game/
Burger King, common Motors Corp., Kraft Foods, and Anheuser-Busch proliferating all more than China.
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