Tuesday, December 21, 2010

Commercialism Corner

Commercialism Corner: Your one-stop shop for quick summaries and links to all the latest news about the commercialization of childhood.

Has Scholastic Books Outstayed Its Welcome in American Schools?
As CCFC launches a new way for parents, teachers and advocates to voice concern over Scholastic's commercialization of classrooms, this author says it's about time schools ditch the company altogether. http://news.yahoo.com/s/ac/20101214/bs_ac/7404678_has_scholastic_books_outstayed_its_welcome_in_american_schools 

Los Angeles Schools Seek Sponsors - Josh Golin tells the New York Times why the Los Angeles decision to allow advertising on school campuses is a mistake. http://www.nytimes.com/2010/12/16/education/16naming.html

Class Action Lawsuit Targets McDonald's Use of Toys to Market to Children – A concerned mother and Center for Science in the Public Interest sue McDonald’s for unfairly using toys to market unhealthy food to children. http://cspinet.org/new/201012151.html

Sexualized Teen Girls: Tinsel Town's New Target – The Parents Television Council released a new report finding the hypersexualization of teen girls in popular broadcast TV shows among 12-17 year olds. http://www.parentstv.org/FemaleSexualization/Study.htm

Cartoon Network and Kids Foot Locker Team Up – The kids’ network will host its first Cartoon Network Hall of Game Awards, sponsored by Kids Foot Locker, in which the sneaker company will sponsor a voting category and a “Kids Foot Locker micros site,” (www.hallofgame.com/sneakers) which will advertise its sneakers and offer kids discount coupons.  Pepperidge Farm and Sports Illustrated Kids will also sponsor the awards show. http://www.cynopsis.com/editions/kids/121610/

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