Commercialism Corner: Your one-stop shop for quick summaries and links to all the latest news about the commercialization of childhood.
Summer TV's Top Target: Boys – Children’s TV programmers and marketers team up to aggressively push video games, toys, Nesquik, Kraft Mac & Cheese, Kellogg's Fruit Snacks and much more to boys this summer. http://online.wsj.com/article/SB10001424052702303812104576441790597642646.html?mod=WSJ_hps_sections_lifestyle
Industries Lobby Against Voluntary Nutrition Guidelines for Food Marketed to Kids –The media industry and food marketers align to lobby against the Interagency Working Group's new voluntary food marketing principles for ads aimed at kids.
No Junk Food Ads? No Jobs, ANA Says – US Association of National Advertisers claims that job losses should prevent food marketing regulations and forms the “Sensible Food Policy Coalition,” which includes Kellogg, PepsiCo, Viacom and other industry members. http://www.brandchannel.com/home/post/2011/07/11/ANA-Responds-Junk-Food-Marketing.aspx
Despite Best Efforts, Kids Are Still TV Junkies – Canadian meta-analysis on efforts to reduce children’s screen time in hopes of getting kids to lose weight finds interventions largely unsuccessful. But keeping kids away from screens at an early age was found to be part of the solution. http://www.theglobeandmail.com/life/the-hot-button/despite-best-efforts-kids-are-still-tv-junkies/article2091343/
Scoreboards Will Ring Up Ad Dollars for Tacoma Schools – CCFC’s Associate Director Josh Golin speaks out against new ad-supported scoreboards coming to high schools in Tacoma, WA. http://www.thenewstribune.com/2011/07/05/1732814/scoreboards-will-ring-up-ad-dollars.html
Lake County School Board Wants Advertising to Help Fill Budget Gaps – Josh Golin comments on a Florida district considering okaying corporate ads in schools. http://articles.orlandosentinel.com/2011-07-04/news/os-lk-school-ads-20110630_1_advertising-on-school-buses-volusia-schools-budget