Tuesday, August 3, 2010

Commercialism Corner

Commercialism Corner: Your one-stop shop for quick summaries and links to all the latest news about the commercialization of childhood.

Taking a Bite out of Fast Food – Officials and health experts in Thailand turn to CCFC Steering Committee member Michele Simon’s book Appetite for Profit for guidance in confronting the country’s rising levels of childhood obesity. http://www.bangkokpost.com/news/local/188756/taking-a-bite-out-of-fast-food; Michele Simon blogs about it here: http://appetiteforprofit.blogspot.com/2010/08/bangkok-post-covers-release-of-appetite.html

It’s Great to be Ken Toy Story 3 is helping to rehabilitate the popularity (and sales potential) of the Ken doll, which Mattel plans to capitalize on further with a marketing blitz next year as the doll turns 50. http://www.boston.com/lifestyle/fashion/articles/2010/07/29/its_great_to_be_ken/

Online Ad Industry Assesses Latest Call for 'Do Not Track' List – As behavioral marketing becomes standard practice, the ad industry says a federally mandated ‘do not track’ registry akin to the ‘do not call’ registry would have a “devastating effect” for online marketers, who depend on surreptitiously tracking people’s online activities for advertising purposes.  (Editorial note: the noise the industry is making about the proposed ‘do not track’ registry is clearly intended to ward of any actual regulation of behavioral marketing practices.)  http://adage.com/digital/article?article_id=145161

10 Cool Tech Toys for Kids – More like “10 Toys That Take Away from Children’s Creative Play”: http://mashable.com/2010/08/01/10-cool-tech-toys-for-kids-pics/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Mashable+%28Mashable%29

Geolocation Grows Despite Privacy Concerns – 2 in 5 mobile owners use location-based services like Foursquare, which marketers use to draw consumers into stores, despite rising privacy concerns that loom around such practices. http://www.emarketer.com/Article.aspx?R=1007840

Is Your Detergent Stalking You? – Brazil: Unilever implants a GPS tracking devise into its Omo detergent (which accounts for 50% of Brazil’s detergent sales) as part of its new “win-a-Unilever-sponsored-day-playing-outside” ad campaign, allowing its promotions agency to track and follow shoppers home.  "We believe in using new technology for promotional marketing," said an executive. http://adage.com/globalnews/article?article_id=145183

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